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Allie X Animated Poster

design challenge

Pick a song from an artist and develop a design system for one of their concerts. This system must have a shared visual language through all deliverables of a poster, animated poster, mobile ticket, digital streaming album cover, and merchandise.


The chosen song, Anchor, focuses on the feelings of being pulled into love, but it can become dangerous if it is abusive. The poster emphasizes this feeling by a person isolated underwater being chained down by an anchor revealed in the animation. 

The composting design style for the poster is based on the album cover designs the artists published with this song. 


Graphic and motion designer.

final animation

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