motion designer
All IN to Vote
final animation
All IN to Vote
Non-for-profit and nonpartisan program of Civic Nation.
This program strives to improve electoral gaps between race and age. To achieve this, they work with higher education institutions to improve civic learning, political engagement, and voter participation.
design challenge
Create three looping animated gifs or Instagram stories that engage, remind, and assist college students and young adults to participate in the upcoming elections.
research
The initial research was looking at their website to learn about their history, mission, and resources available for students. I researched their social media accounts on Instagram, Twitter, and Facebook. I looked up what post had the most views to understand the content their audience favored. To expand my ideas, I used an AI mindmap from Miro. These influenced me in choosing my concepts and designs.
pitch
direction 1
communication
We communicate about voting in different ways. To gain student’s attention, social media animations will show how voting announcements can be learned and heard in their lives.
This direction uses simple vector designs to represent the basic forms of everyday communication methods.
direction 2
engaging type
Type is used throughout voting paperwork. Why not make it fun to look at while reading it? This concept focuses on animating type to represent how voting can be engaging, exciting, and not boring for students.
A simple design is used in this styleframe to focus on the movement of type animation.
direction 3
reminders
Students need constant reminders for projects, papers, and events deadlines. Why not make the reminders to vote fun and stimulating to look at? These animated stories will show simple reminders students use every day but with entertaining animation.
Collage and vector are used in this design to represent the multiple types of reminders. The reminders can be both physical and digital.
notes
Direction 2 was chosen. Although, the pitch styleframes were boring and not exciting. It was requested that the Direction 2 design style be pushed. This was done because the Direction 2's concept had the most opportunity to improve and have a variety of design and animation.
animating
summary
These new designs and animations are much more improved. To focus on the type and create engaging stories, the text fills the composition and animates in a variety of ways. The ALL IN animation focuses on gaining the viewer's attention by changing weights. REGISTER animation is designed to move like a wave to represent a flag waving. I VOTED design focuses on coming together to vote. In addition, the website was included in one of the designs which was requested by All In to Vote's brief.
notes
Some revisions were to stop the edges of ALL IN animation's text from shifting alignment. Make the I VOTED composition 'I' legible. Change the ALL IN phrase to TAKE THE PLEDGE and animate in a punchy motion to get people to feel called to action to vote.
refine design and animation
summary
In this next pass, the designs were all animated.
Some of the designs were edited because the animation caused the type not to be legible. Such as the I VOTED animation. The 'I' was combined with 'Voted' at the top and bottom of the compositions. A second change was adding the company's logo and website to the TAKE THE PLEDGE animation. The logo and website animate back and forth because it allows multiple opportunities to advertise All In to Vote. Another animation of I VOTED is included in this pass. This version has the logo in the middle of the composition to advertise All In to Vote.
notes
Some improvements need to be made to the TAKE THE PLEDGE and I VOTED animations. TAKE THE PLEDGE had harsh overshoots that did not have consistent timing. I VOTED needs to continue to jump into the middle to emphasize the excitement of voting.
revisions
summary
Adjustments were made to TAKE THE PLEDGE and I VOTED. Included with TAKE THE PLEDGE the phrase Remember Vote Today was added to fulfill the client's request for one of the stories to focus on making a plan to vote/voting early call to action. Included in this version were first-pass audio and iPhone mockups.
notes
New notes were given by the creative director.
These notes were to emphasize the All in to Vote brand by enlarging and centering the logo, use patriotic colors from the brand to get people to understand these posts are about voting, have a hierarchy with the type to allow easier legibility, and speed the animations up to make them more fun and energized.
The art director provided notes on the iPhone mockups. These were to have one mockup with all the animations together and have the videos scroll by or have a video timer.
summary
All adjustments were made to emphasize voting as a cool and exciting opportunity in these animated stories.