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All IN to Vote

final animation 

All IN to Vote

Non-for-profit and nonpartisan program of Civic Nation.
This program strives to improve electoral gaps between race and age. To achieve this, they work with higher education institutions to improve civic learning, political engagement, and voter participation.

design challenge

Create three looping animated gifs or Instagram stories that engage, remind, and assist college students and young adults to participate in the upcoming elections.

research

The initial research was looking at their website to learn about their history, mission, and resources available for students. I researched their social media accounts on Instagram, Twitter, and Facebook. I looked up what post had the most views to understand the content their audience favored. To expand my ideas, I used an AI mindmap from Miro. These influenced me in choosing my concepts and designs.

concepts

direction 1

communication

We communicate about voting in different ways. To gain student’s attention, social media animations will show how voting announcements can be learned and heard in their lives.

This direction uses simple vector designs to represent the basic forms of everyday communication methods.

direction 2

engaging type

Type is used throughout voting paperwork. Why not make it fun to look at while reading it? This concept focuses on animating type to represent how voting can be engaging, exciting, and not boring for students.

A simple design is used in this styleframe to focus on the movement of type animation.

direction 3