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motion designer
cycle of passion
background
The project focused on animating abstract style frames that were based on the color red's positive and negative associations.
idea
Using a triadic color palette with red as the main color, four different style frames were created to represent four different words associated with red. Restless, impulsive, dominance, and passion were the words that were chosen. In the animation, the style frames change from one association to another to represent the intense cycle of emotions people feel while going through love.
role
Solo motion designer and animator.
style frames
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