Interview with a Vampire x
Grindr
Brands:
Interview with the Vampire
In the year 2022, the vampire Louis de Pointe du Lac lives in Dubai and seeks to tell the story of his life or afterlife to renowned journalist Daniel Molloy. Beginning in early 20th-century New Orleans, Louis' story follows his relationship with the vampire Lestat du Lioncourt and their formed family, including the teen fledgling Claudia. Together, the vampire family endures immortality in New Orleans and beyond. As the interview continues in Dubai, Molloy discovers the truths beneath Louis' story.
Grindr
The world's largest social networking app for gay, bi, trans, and queer people.
Insight
Experiences like hookups and stories about vampires captivate us because they evoke fear, which incites other emotions and makes us feel truly alive. This reinforces our desire to live.
Idea
Info
Are you Afaird to be Alive: Collab
Bringing together collaboration, Grindr and Interview with the Vampire to intoxicate and captivate audiences with the soon release of new season to embrace your lust and fear of life on Grindr.
Application
social posts
The primary goal of the promotion was to encourage individuals to engage with ads on social media or share posts about this Shin Ramyun campaign online.
.png)
.png)
sticker challenge
Discover the Shin Ramyun stickers included on the packets for this campaign, perfect for sharing with friends or showcasing on social media.
out-of-home
photobooth pop up
Capture your adventure with Shin Ramyun by snapping a fun photo with friends at the Feed Your Adventure photobooth popup and sharing it on media!
billboards
Discover your adventure by catching the Shin Ramyun ads while commuting to work, school, or enjoying a day out.
