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Netflix Logo Animation:
Blue Eye Samurai

final animation 

Netflix

Netflix is a streaming service that provides a variety of original and acquired films and TV shows in different genres. It is available in multiple languages around the world through a subscription-based model.

design challenge

Create a 3D animation that precedes a Netflix Original Show or Film.

series: Blue Eye Samurai

Action; Adventure; Drama
Released 2023

A vengeful warrior in Edo-era Japan seeks revenge against those who outcasted her, carving a bloody path toward her destiny.

research

Gathering references from the series.

In addition, Dall-E was used to generate stylized designs for the Netflix logo.

pitch

summary

Pitched three ideas to my art director.

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Check out my full pitch deck: LINK

concept 1

Sumi-e Logo

An animated Netflix logo based on the Japanese art of calligraphy and the series logo design.

concept 2

The Power of the Sword Marker

The intricate and empowering process of crafting a Katana is depicted through the creation of the Netflix logo.

concept 3

My Ember

Mizu’s creation ignited a blaze of vengeance within her,symbolized by her piercing blue eyes. The blue flames embodyher fury and the driving force behind her mission.

notes

My art director chose concept two and requested to make the hot metal blue and cool down to the red of the Netflix Logo.

modeling and animation

summary

Started working on modeling the environment and animation.

notes

  • Keep the Netflix logo in the original design.

  • Have fewer embers when it is the logo's final reveal and have the embers look hotter.

  • Fade out to the official logo.

  • Slow down animation in Cinema using friction and master time control: Project- Simulation -time scale.

texturing and lighting

summary

Developed texturing and lighting for the logo animation.

notes

  • Add text such as Netflix Original Series and Created by.

  • Shot 2: move the metal part lower to be able to see more of the pieces.

  • Shot 1: add more motion blur.

  • To help blend the glowing metal, add more noise to the texture.

revisions

summary

Adjusted the animation based on the notes.

notes

  • Do not blur the scene too fast so people can see what is happening.

  • Add an establishing shot.

  • Add a scene of looking down at the hammer.

  • Add more scenes of the metal cooling down.

final

summary

I am happy to have created a logo animation for the Netflix logo that represent the series Blue Eye Samurai.

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