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Paris Olympic 24 Branding

final brand deck

design challenge

Develop a complete branding package for the Paris 24 Summers Olympics on NBC. This package must adapt to multiple broadcast platforms such as tv, online, and mobile.


The logo and branding were inspired by the shape language of Paris’s roads, the Eiffel Tower, and Pont Alexandre III’s lights. This created a bright and energetic logo and brand package for the Olympics.


Solo designer.

logo process

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