Shin Ramyun:
Feed your Adventure
Brand:
Nongshim: Shin Ramyun
Shin Ramyun is sold in over 100 countries and is a leading player in the K-Food trend, recognized for its exceptional taste and quality. Nongshim tailors flavors to global preferences, and new products developed with various distributors enhance acompetitive edge.
Insight
Humans like convenient new experiences, such as trying new food, because it is more convenient to try new food rather than going somewhere new.
Idea
Shin Ramyun provides a quick and bold adventure with no passport needed. One bite can transport you to imaginative worlds: noodle hills, broth-filled hot springs, and floating veggie islands. Each flavor is a new destination, turning every bowl into a mini adventure that satisfies curiosity and cravings.
Feed Your Adventure: Campaign
To bring this idea to life, I developed a campaign to engage individuals looking for a quick and convenient food escape from their daily routines. This involved designing bold, collage-style social posts, merchandise, and that connect with their everyday lives.
Application
social posts
The primary goal of the promotion was to encourage individuals to engage with ads on social media or share posts about this Shin Ramyun campaign online.
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sticker challenge
Discover the Shin Ramyun stickers included on the packets for this campaign, perfect for sharing with friends or showcasing on social media.
out-of-home
photobooth pop up
Capture your adventure with Shin Ramyun by snapping a fun photo with friends at the Feed Your Adventure photobooth popup and sharing it on media!
billboards
Discover your adventure by catching the Shin Ramyun ads while commuting to work, school, or enjoying a day out.
