USAA
HYROX x USAA
booth
USAA
The United Services Automobile Association is an American financial services company that provides insurance and banking products exclusively to military members, veterans, and their families.
brief
Design a booth, patch, and t-shirt for the USAA x Hyrox event in Dallas.
Hyrox
A global fitness race series featuring 8 km of running and 8 functional workout stations, alternating 1 km runs with exercises. It's suitable for all fitness levels and includes standardized formats for worldwide leaderboards and championships.
Research
research
Investigate previous patches that Hyrox has developed for events and the fan experience involving patches.
design options
design iteration
Create a range of designs for patches, T-shirts, and booths to showcase to the client.
patch
patch iteration
Created a variety of patch designs based on USAA and Hyrox brands to excite Hyrox athletes about the brand collaboration.
final patch
The final patch the client decided to move forward with is a Hyrox brand patch with USAA and Face the Fight (brand created by USAA) logos on the patch.
t-shirt
t-shirt iterations
Research past patches Hyrox created for events and fan experience with patches.
t-shirt final
Research past patches Hyrox created for events and fan experience with patches.
Booth iterations
booth iteration
Design a booth that emphasizes the USAA brand's shape language found in its logo to generate a dynamic atmosphere.
final booth design
The final design emphasizes the blue color palette of the brand while incorporating a dynamic shape language into the USAA logo.
final designs
